Biography
Overview
- b. 1975, Liverpool
I’m a creative designer helping clients to look good and make sense through outstanding brand identity. With nine years experience my work follows a clear, functional approach that delivers tangible benefits and return on investment.
As well as client projects I recently launched 33 Projects, a small venture founded to develop my own family of business ideas with clear levels of value and service.
After studying Graphic Design at Central Saint Martins and Manchester Metropolitan University during the nineties, I was determined to gain as much industry experience as possible. The following seven years were spent working for a wide range of employers in London, Manchester and Liverpool.
This vital commercial knowledge along with hard work and attention to detail allowed me to start my own practise in 2005, where I continue to work on a freelance basis with clients and associates around the world.
Experience
- Progress by design
My enthusiasm for user centred, practical design is evident in the results of the projects I work on. These can vary greatly in scope and cost but always share the common goals of beauty, clarity and function.
As part of a fledgling ecommerce development team, I played a founding role in establishing a group of successful online brands. Thanks to ongoing strategy and development, this once failing high street name has grown into one of the largest and most profitable online retailers in the UK.
Prior to designing enterprise level websites I worked for a number of creative consultancies throughout England. In these high pressure environments I became accustomed to juggling several jobs at once; managing budgets, keeping clients happy and meeting deadlines were all in a days work.
More recently I founded Design Campaign, a service providing affordable creative solutions to small businesses.
Approach
- Keeping it simple
In a global economy, brand personality is fast becoming the number one commercial advantage. How the world views your corporate identity, print communications and digital presence is vital to business success.
And if your message isn’t appropriate? Todays image savvy consumers will look elsewhere until they’re happy with what they see, read and interact with.
My purpose as a designer is to deliver brand identity with focus and simplicity. A clear identity will engage your audience, increase market share and improve sales. It does much more than paint a pretty picture, it helps achieve positive commercial results.
With a common sense approach to business and design, my work inspires the trust of customers and improves the profit of businesses around the world. Your project needs good design, why not contact me today and let’s make some.